Gender inequality and the discrimination of sexual and gender minorities in Nigeria are often attributed to sociocultural norms and unfavourable state policies. However, reflecting on body politics reveals a deeper entanglement with state control, colonial legacies, and capitalism. Our bodies are not just personal, they are sites of regulation, commodification, and profit. From the exploitation of women in the corporate sector, often referred to as ‘corporate prostitution’, to the policing of gender nonconforming and the sexualisation of bodies in the creative industry, capitalism thrives on controlling and monetising bodies. In this blog, Eno-Obong Etetim reflects on these dynamics and highlights body politics activism in Nigeria, arguing that a decolonial lens is crucial for reclaiming bodily autonomy.

Gender inequality and the discrimination of sexual and gender minorities in Nigeria are often attributed to sociocultural norms and unfavourable state policies. However, my reflection on body politics reveals a deeper entanglement with state control, colonial legacies, and capitalism. Our bodies are not just personal, they are sites of regulation, commodification, and profit. From the regulation of the body by the state to the utilisation of certain bodies to drive profits, the body is a canvas for the expression of capitalism and state power. This commodification and socio-political regulation of human bodies encompasses what is termed ‘body politics’ and has birthed the need for activism to reclaim bodily autonomy.
I reflect on my evolving understanding of body politics and its intersection with capitalism through three illustrative examples: The commodification of women within the Nigerian banking sector – often referred to as ‘corporate prostitution’; The state’s regulation of sexual minorities and gender non-conforming individuals, and; The sexualisation of bodies within the creative industry. With these examples, I explore instances of body politics activism in Nigeria, ultimately concluding with how decoloniality serves as a relevant framework for conceptualising and fostering resistance.
Examples of Body Politics at Work
‘Corporate Prostitution’
The Nigerian banking sector has faced criticism for its gender-specific hiring practices, particularly in marketing roles. For these roles, women are often recruited based on certain physical characteristics, like height, slimness, and lighter skin tone. These traits are frequently perceived as advantageous for attracting high-net-worth clients, mostly men, to the bank’s customer base. This recruitment approach is grounded in the belief that female marketers can use their appearance to boost customer engagement and grow the bank’s clientele. Many financial institutions have been alleged to impose unrealistic sales targets on these marketers, with monthly quotas sometimes reaching millions of Naira. Reports suggest that management may advocate for morally ambiguous practices, evidenced by phrases like “do what you must [to bring in customers],” which could pressure women to utilise their physical appeal in questionable ways to meet these benchmarks. In turn, this trend of sexualising women in the workplace has led some male clients to expect sexual favors in exchange for financial services, such as opening accounts or depositing funds. The systemic focus on profit generation has shifted attention away from ethical considerations, linking career advancement directly to the ability to meet these aggressive targets. Employees who fail to meet these expectations face job insecurity or dismissal.
In response to this commodification of women’s bodies and the pressing need for reform, the Nigerian Senate introduced proposals for an anti-corporate prostitution and exploitation bill in 2010 and again in 2016. These legislative efforts aimed to address the intersection of gender, employment practices, and corporate responsibility within the financial sector.
LGBTIQ+ and State Control
Another significant aspect of body politics lies in how the state regulates sexuality. Harcourt, in her work, connects the discourse on body politics to Foucault’s idea of Biopolitics, which pertains to the socio-political control and regulation of life, often leading to the reinforcement of gendered identities. A closely related concept is Mbembe’s necropolitics, which discusses the sovereignty of the body, often manifesting as state threats to life and death. For instance, in Nigeria, the government enforces discrimination and threatens the lives of LGBTIQ+ individuals through the same-sex prohibition act, which criminalises all forms of same-sex relationships. This law serves as a clear illustration of body politics since it dictates how bodies must exist. The systematic control of bodies as a means to uphold state order has been the subject of academic discourses. According to Alexander the state normalises heterosexuality while condemning any sexual orientation that does not contribute to the reproduction of the nation. In this way, the state views bodies merely as sites for reproduction. By placing LGBTIQ+ rights within the context of capitalism and body politics, we can better understand that state regulation of sexuality is also tied to the need to maintain a future labor force. Historically, states have opposed non-traditional family structures because women’s bodies have been seen as essential for population growth. Furthermore, capitalism thrives on hierarchies and a gendered division of labor, but gender non-conforming individuals challenge these established roles and responsibilities. By reinforcing heterosexuality, the state seeks to secure future populations and, ultimately, the labour workforce.
Body Politics and the Creative Industry
The creative industry thrives on the sexualisation of women’s bodies. ‘Sex sells’ is a capitalist phrase utilised in the marketing and entertainment industry as a rationale to portray women’s bodies in an overtly sexualised manner under the guise of sexual liberation. Female talent and capacity for career advancement in the creative industry are measured not by artistic merit, but by whatever erotic heights the body can achieve.
Female artists are subjected to systemic pressures where their physical appearance significantly influences their career opportunities; for instance, actresses are overlooked for roles due to insufficient sexual appeal, and music videos often feature scantily dressed women as vixens, reinforcing a narrative that prioritises hyper-sexualised imagery. This trend reflects a capitalist agenda aimed at profit maximisation, where increased viewership translates into increased financial returns for both the artist and their management. One example is the music video for Cardi B and Megan Thee Stallion’s WAP song – that featured five minutes of ‘twerking’ – which gained 26 million views, within 24 hours of its release, establishing the record for the most views in a day. This is no attempt to condemn the artists themselves but rather to buttress societal response to the hyper-sexualisation of women in contemporary media. The societal pressure to adhere to these narrowly defined body standards has consequently fostered a global market for cosmetic surgeries, with many women opting for surgical interventions to meet these expectations.
Body Politics Activism in Nigeria
Anti-corporate Prostitution and Exploitation Bill
In 2010 and 2016, members of the Nigerian Senate attempted to address the troubling commodification of female workers in commercial banks by proposing the Anti-Corporate Prostitution and Exploitation Bill. This legislation aimed to prevent employers from taking advantage of employees and compelling them to engage in ‘iniquitous’ acts that undermine their integrity for profit. While many hailed this bill as a positive step, it faced significant pushback from the banking sector and ultimately was not passed by the Senate.
Activism may often fail but ‘succeed’ in creating the needed effort to spark public interest in certain issues and catalyse new forms of activism. Although the Anti-Corporate Prostitution Bill has yet to become law, it succeeded in raising awareness and inspired female-led organisations to push for anti-harassment legislation in workplaces and educational institutions within the Senate. One notable example is the anti-harassment bill in tertiary institutions.
Queer Activism
Same-sex unions [and relationships] are illegal in Nigeria, punishable with up to 14 years of imprisonment. This law not only targets same-sex relationships but also criminalises any support offered to individuals within this community. Despite these harsh restrictions, many individuals and organisations are actively fighting for the basic rights to life, health, and social services for queer individuals. Anti-capitalist queer activism in Nigeria has taken on various forms, including campaigns for reproductive justice and opposition to healthcare systems that prioritise profit over essential, life-saving medical care for gender non-conforming individuals, all while facing considerable state resistance. Additionally, efforts to promote inclusion in the workforce for queer individuals, improve representation in organisations and institutions, and advocate against workplace exploitation are all crucial components of body politics activism in the region.
Decoloniality as a Lens for Body Polities Activism
The categories in which we define ourselves – including our understanding of gender and sexuality – are rooted in Universalist perspectives and the “colonial matrix of power”. In her groundbreaking work, The Invention of Woman, Nigerian decolonial feminist scholar Oyéronké Oyewùmí explores how Western discourses have shifted the local socio-cultural understandings of pre-colonial Nigerian societies. She argues that the ongoing debate surrounding the gender binary is, in fact, an imported issue. Oyewùmí highlights how Western privileges tied to the visual perception of bodies created a gendered gaze that systematically categorised certain bodies, perpetuating a narrative of inferiority in comparison to the so-called ‘ideal’ of the white, civilised male. Similarly, Latin American feminist decolonial writer Maria Lugones elaborates on how colonialism has reproduced gendered identities. She contends that binary concepts of gender were used as tools of colonial control, undermining and invalidating the existing understandings of identity. These binaries have played a significant role in sustaining not only capitalism but also patriarchy, effectively serving the Eurocentric agenda aimed at population growth for labour reproduction. Positioning decoloniality in body politics activism requires delinking from Western ideologies of gender and humanness. Activists can benefit from situating their resistance in narratives that do not encourage or conform to Eurocentric and colonial dominant narratives. For instance, recent queer activism by Nigerians has been rooted in re-telling the stories of old Yoruba cosmology by relating its gender complexities and gender-fluid nature through anthropological research and modern art.
Conclusion
Body politics is the commodification and control of human bodies and experiences often through hegemonic power relations, and body politics resistance aims to challenge capitalist, colonial, and socio-political discourses that have shaped hegemonic perceptions of the body. If our bodies are sites that are transformed by hegemonic social relations and “hetero-patriarchal capitalism” we must sever from those ties and learn alternative ways of being, doing, and thinking. Body politics activism provides an opportunity to dispel colonial and hegemonic gendered behaviour that has resulted in the categorisation of women and gender non-conforming persons in the lower global pyramid of power.
This blog was first published as part of the Exercise In World Making 2023-2024.
Opinions expressed in Bliss posts reflect solely the views of the author of the post in question.
About the author:

Eno-Obong Etetim is a researcher and recent graduate of the Master’s in Development Studies program at the International Institute of Social Studies. She has several years of experience working on projects focused on gender, health equity, sexual and reproductive rights, and social norms. Her research interests also extend to sustainability and policy interventions that promote social justice.
Are you looking for more content about Global Development and Social Justice? Subscribe to Bliss, the official blog of the International Institute of Social Studies, and stay updated about interesting topics our researchers are working on.



















About the author:
About the author:
About the authors:
”When disaster meets conflict. Disaster response of humanitarian aid and local state and non-state institutions in different conflict scenarios” at the ISS.
About the author:
Salena Tramel is a PhD researcher at the ISS, where her work is centered on the intersections of resource grabs and climate change mitigation, and the intertwining of (trans)national agrarian/social justice movements. In addition to her research at ISS, Salena draws on her global experience with social movements and grassroots organisations to inform her work as a policy and communications consultant and freelance journalist. Prior to joining the academic community at ISS, Salena served as the program coordinator for the Middle East and Haiti at Grassroots International, where she oversaw two key geographical areas while developing pro-poor advocacy strategies at the US/UN levels.
