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In this blog, Luciana dos Santos Duarte, a PhD Researcher at ISS, delves into The Street Store initiative: a pop-up fashion ‘shop’ for the homeless. The Street Store is a pioneering initiative that collects clothing donations, and then sets up a ‘pop-up shop’, so that homeless people can have the experience of shopping for clothes in a store. This means that people are able to choose clothes that they like, and take part in a social, humanizing experience.
I was painting at a Buddhist sanctuary in Koh Yao Noi, Thailand, with other artists from around the world, sponsored by the NGO World Peace Initiative. At the top of the mountain on this peaceful island, just me and an artist from South Africa, Ricky Lee Gordon, were creating our artworks. One of the canvases I did was a crown like a carnival mask, in reference to the shut down in Bangkok, on the revolutionary day of 13/01/2014. Once, we made a Secret Santa out of time, and my colleague got my name. On his knees, Ricky handed me a Nelson Mandela t-shirt, happy to have pulled off “someone with a political conscience”. I have never had a man on his knees happy to give me something. Coincidentally, we took the same flight to Ethiopia. And from there, I returned to Brazil with an inspiration – not artistic, but political. In the same year, I found out about a social project that had started in Cape Town, called The Street Store.
In early 2015, I published on my fashion website about this project: engineering students were going to run a ‘street store’ for the homeless, where everything is for free. Twenty students would be volunteers working as if they were salespeople, and homeless people from the area could choose clothes according to their taste, subverting the logic of donation (normally from top to down). A newspaper in Belo Horizonte, one of the largest cities in Brazil, read my blog and then published an article as if they had interviewed me. Consequently, other newspapers published about the project, and I received about 30 emails a day from people wanting to be clothing donors or volunteers!
Thus, I resized the project to have 140 volunteers for the first edition. We served more than 800 homeless people in one day, ‘selling’ hundreds of items clothing. That year, I counted more than 100 reports about the project on TV, radio, in magazines, and on websites. As narratives tend to focus on a heroic individual, which has always bothered me, and this was a team effort, I asked a volunteer to take the lead and attend to the journalists, whilst I would be backstage, sorting clothes, and doing internal communication. My best student (who became a friend) handled the logistics. From 2015 to 2019, we held 10 editions, with more than a thousand registered donors, hundreds of volunteers, and thousands of clothes given to hundreds of homeless people.
Every shopper has a face and a story
Talking about large numbers takes away from all the wonderful stories we lived. Homeless people who chose a smart suit and then got a job as a security guard, or as a waiter. Young boys choosing backpacks to carry their books to school. A woman that chose clothes for her entire family. One of our most interesting customers, who we met in 2015, was Gleisson. He gave me an origami flower made from cigarette paper in 2016, and after we hugged, he told me that he was wearing an ankle tag having been he was arrested for robbery. In 2018, when I last saw him, he told me he was working, and that he was free.
Another great pleasure was seeing fancy clothes from brands such as Gucci, Prada, Dior, Louis Vuitton, and more, all being given to homeless people for free. Robin Hood, in his own way, must have felt as I did about giving from the (white) rich to the poor.
In the 5th edition, a group of tricksters, not the homeless, decided to pick up most of the clothes before the store officially opened for the day. At the same moment as the crowd of people came to the store, a sensationalist TV presenter arrived to record it and tried to blame the lack of policing. But I reminded all 100 volunteers, and the journalists, of how Jean Valjean, the thief from Victor Hugo’s Les Miserables, had been received by the bishop. After serving the sentence of 19 years in prison for stealing bread, one day he is hosted in by the bishop, but in the middle of the night, he steals the religious’ valuable silverware. However, the police caught him and took him back to the bishop, who said: “But did you take just that? I gave to you much more!” The police immediately set Jean Valjean free, who was now aware of his dignity. I explained that we could not label the homeless as tricksters, and that the clothes were going to be donated to all, regardless who they were. A pity that just one group pick almost everything, without choosing.
The Street Store project that we co-ran received an award in the Generosity category by the Brazilian Architects, in 2015. In 2022, the project was selected by the Netherlands National Programme Open Science. In 2023, the two main volunteers who became leaders— my friends Leonardo Máximo and Priscila Prado— held the 11th edition of the project in Belo Horizonte recently.
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About the author:
Luciana dos Santos Duarte is doing a double-degree PhD in Production Engineering (Federal University of Minas Gerais, Brazil) and Development Studies (International Institute of Social Studies, ISS/EUR). She holds a master’s degree in Production Engineering, and a Bachelor degree in Product Design. She is also a lecturer in Industrial Design Engineering at The Hague University of Applied Sciences (THUAS).
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